John Purcell

The Professionals Choice for Gambling Industry Expertise

Bridging technology and tradition in the gambling industry for 30 yearsGambling Industry Insights

Hi, I’m John Purcell. With 30+ years in gaming, I blend hands-on casino experience with cutting-edge tech expertise. Whether online or offline, I deliver innovative insights and strategies in operations, technology, marketing & regulatory compliance to elevate success in casinos, slots, lottery & bingo. Currently CEO of DigiWheel, an Evolution Company & Non Executive Chairman of Etaleo, an advanced gambling technology and consulting business.

A wealth of useful information

Explore My Expertise

Sharing my knowledge in the hope you can transform your gaming operations with innovative strategies and insights

Professional Advice

Tailored strategies and solutions for gaming industry challenges.

Industry Insights

In-depth articles, reports, and white papers on gambling trends and innovations

Workshops & Webinars

Interactive sessions on advanced gaming technology and operational excellence.

Mentoring & Coaching

Guidance on professional development and leadership in the gaming sector.

About Me

Dedicated to Elevating Success in the Gambling Industry

Passionate about the vibrant world of gaming. With strong, strategic expertise, I hope my knowledge and insights can help your business thrive in this dynamic, fun industry!

I hope you find content here that makes the excitement of the gambling industry translate into real success for your casino, arcade, slots, lottery, bingo or sports betting environment, whether offline or online.

Particularly affinity for the digital consumer journey, bridging offline and online. Not just one or the other, but the progress of blurring the lines between the two for a seamless customer experience.


Years of Experience

Industry Projects

Speeches, Webinars and Articles




Instant Consult

Professional Advice

A former industry CEO, inventor/innovator, certified management consultant and advocate of continuous personal/professional development. I have offered tailored strategies and solutions for gaming industry challenges for over 30 years. By leveraging my extensive experience and innovative approach, I help casinos and gaming businesses navigate complex issues (offline and online), optimise operations, and embrace cutting-edge technology, ensuring they stay ahead in this dynamic industry. 

Discovery & Assessment

Conduct a comprehensive analysis to understand your business needs and challenges.

Strategic Planning

Develop tailored strategies that align with your goals and industry trends.

Implementation Support

Guide the execution of innovative solutions across all departments.

Review & Optimise

Evaluate outcomes and refine strategies to ensure sustained success.